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Our staff will help you find the best fit for your specific needs and explain how different lenses and frames will impact your vision. They will help you narrow down your choices so you can find the look, fit and functionality you want from your eyewear. Our optical offers a large selection of eyeglasses, designer frames and sunglasses. We carry the latest European and American designer eyewear collections in a variety of styles, colors and materials including titanium, stainless steel and plastic.


New clients and all our current patients are welcome to visit our optical with their current prescription – no appointment necessary.


Table of contents:
Eyeglasses Frames | Eyeglass Basics | Sunglasses | Prescription Eyeglasses | Specialty Eyewear | Lens Treatments | Transitions® Lenses | Eyeglass Guide | Advanced Technology

Eyeglasses Frames

Eyeglass

Are you in the market or mood for a new pair of eyeglasses? The selection is vast, with many fashionable, attractive pairs of glasses to browse through. How can you narrow down your options and choose the style of frames that are best for you?

  • Questions to Ask Yourself When Choosing Eyewear

    Bring your questions to your optician when you pay a visit to the eyeglass store, and most of the work will already be done! Your optician, who is highly skilled and an expert in fitting your eyewear will be able to hone in quickly on the eyeglasses that are most suitable..

  • How to Judge Fit and Comfort

    Research conducted by the eyewear industry indicates that women pay more attention to how eyeglasses appear on their face, while men are more interested in how they feel and fit. Yet even if looks are your primary concern, if your eyeglasses aren’t comfortable – you won’t be pleased for long.

  • Is One Pair of Eyeglasses Enough?

    Take a look at your closet. You likely own more than one pair of shoes, right? Unless you’re on a very tight budget, more than one pair of eyeglasses isn’t a luxury. Eyewear is a hip accessory, and the same pair may not be appropriate for all parts of your modern lifestyle. Just like your clothing, your eyeglass needs differ for home, work and social occasions.

    If owning a solitary pair is enough for you, then choose frames that you love and feel good about no matter what you’re wearing or where you go. These eyeglasses will be on your face constantly, so take your time and pick a style that fits your unique personality and vision requirements.

Women’s Eyeglass Frames

Women’s eyeglasses have come a long way in the last few decades and in today’s eyewear market there is an abundance of options. With constant innovations in style, comfort, and quality, eyeglasses have become as much a fashion accessory as a medical device to improve vision. In addition to all of the optical companies creating eyeglass frames, many of the major designer fashion lines have come to incorporate eyewear into their portfolios as well. So, when it’s time for a new pair, where does a woman start?

When you shop at an optical store, the optician is trained to help you select the right pair of frames. This decision should take into consideration your personal style, your lifestyle and your appearance. The right frame will look great with your complexion, coloring and face shape, feel comfortable and suit your needs in terms of flexibility, durability, cost and style.

The best way to make the shopping process a success is to have some ideas of what you want before you go in. This will help the optician narrow down the options. Here are some questions to ask yourself in advance of your visit to the optician:

  • What shape eyewear looks good with my facial structure? If you currently have eyeglasses, do you want a similar shape?
  • What color eyewear compliments my complexion? What colors do I like? What colors are predominant in my wardrobe?
  • What style do I prefer? Modern or retro? Classic or contemporary?
  • Where do I wear my frames in general? To work, out on the town?
  • Do I play sports or engage in activities that would require durable glasses?
  • Do I have young kids that might pull my glasses off?
  • How much am I willing to spend on my eyeglasses?
  • Do I want to get coatings on my glasses (anti-scratch, anti-glare etc) or consider transition lenses that darken in the sun?

Armed with this information, your optician will have a much easier time assisting you in finding the perfect pair. Once you have narrowed down the options, you want to make sure that the pair you choose fits well and will be comfortable for extended use. You don’t want to have any reason not to wear your new eyeglasses! Make sure the frames are the right width for your face – that they don’t slide off when you look down or press on your temples or behind your ears. The frames should be snug but not cause any pressure. Also pay attention to whether they fit comfortably across the bridge of the nose. Lastly, make sure that your eyes are completely within the frame where the lenses go so you are not looking over the top of the frame. If you can’t find one perfect pair, you can always consider buying a second pair. This way you can mix and match depending on your outfit and your mood.


Designer Frames

We have an extensive selection of eyewear including the latest styles in designer sunglasses and prescription eyeglasses. Here are just some of the lines we offer:

Eyeglass Basics

Modern eyewear serves a dual purpose. In addition to being a vision-correcting medical device used to enhance your safety and quality of life, eyeglasses have become a major fashion accessory. Therefore, when it comes to selecting eyeglasses there are many important factors to consider.

The Frame

Frames are made from a large variety of materials ranging from acetates and hard plastics to metals and metal alloys. The quality of frame materials is very high nowadays with many cutting-edge manufacturers investing heavily in developing new innovations and materials to make stronger, more flexible, lighter and more beautiful frames. In considering the optimal material for your eyeglass frame, your lifestyle plays a big role. Children and those with active lifestyles require durable and flexible frames that are resistant to breaks from hits and falls. Those who have skin allergies need to seek out frames made from hypoallergenic materials such as acetate, titanium or stainless steel. Other characteristics of frame materials to consider are the weight or flexibility of the material as well as the price. Many designers also use wood, bone or precious metals to adorn frames and add an extra.

basics

Frame size is a very important factor in frame selection. Frames should fit well and not slip off the nose or be too tight and press against the temples or the sides of the nose. More and more top fashion design brands are coming out with designer eyewear collections to suit every taste and style. Frames come in all colors, sizes and shapes so the choices are endless in finding a frame that suits your personal style and looks good with your face shape and coloring.


Lenses

Even though people spend much more time focusing on frame selection, as a medical device, the lenses of your eyeglasses are the most important part. It is therefore very important that you obtain your lenses (and therefore your glasses) from a reputable source. It is always best to buy eyeglasses through an eye doctor who is able to check that the lenses are made and fitted properly to ensure your best possible vision.

There are a number of variables to consider in selecting lenses:

  • If you have a high prescription which may require thicker lenses, you may want to ask for aspheric lenses which are thinner than normal lenses.
  • There are lenses that are made from materials that are more durable and shatter-resistant such as polycarbonate or trivex, which can be useful for children or sports eyewear.
  • Photochromic lenses can serve as eyeglasses and sunglasses as the lenses darken when exposed to the sunlight to block out the sunlight and UV rays.
  • Polarized lenses create greater eye comfort by reducing glare specifically from the water or snow and are great for sunglasses for those that spend time outdoors.
  • There are also a number of coating options that you can add onto lenses to enhance certain characteristics such as anti-reflective coatings, anti-scratch coatings or UV coatings to reduce exposure from the sun. Adding a coating may require special cleaning or treatment so ask your eye doctor or optician about special instructions.
Eyeglasses Over 40

Once you approach age 40 you are likely to begin to experience presbyopia which is the loss of the ability to focus on close objects. This happens as the eye begins to age and can easily be corrected with reading glasses. However, if you already have an eyeglass prescription for distance vision, you will need a solution that enables you to see your best both near and far.

There are a number of options available for presbyopes including bifocals, multifocals and progressive lenses with new technology improving the options all the time. You should speak to your eye doctor about the best solution for your individual needs.

Whether they are for a child’s first pair, a second pair of designer frames or a senior with a complicated prescription, you should always consult with your eye doctor for a new pair of glasses. Ultimately, your eyeglasses have a job and that it to help you to see your best to get the most out of every day.

Sunglasses

Whether or not you require vision correction, sunglasses can add an element of comfort and enhanced performance to your activities, while helping you look great.

sunglass
Nonprescription Sunglasses

Everyone should have a good pair of sunglasses. Whether you wear prescription eyeglasses or not, sunglasses are important for every age, race and gender. While sunglasses may be considered a must-have fashion accessory, even more importantly, they play a critical role in protecting your eyes from UV (ultraviolet) and other harmful radiation from the sun. They also shield your eyes from wind, dust and debris that could cause discomfort, dryness or damage.

Sunglasses should be worn in the winter as well as the summer and should be 100% UV blocking. This doesn’t mean that you have to pay a fortune for your shades. Even cheaper brands of sunglasses are made these days with full UV protection, so take the extra time to ensure you select ones that do offer full protection from the sun’s rays.

  • Frame Materials

    Sunglass frames are made in a wide variety of materials from plastics and acetates, to wood and natural materials to metals, such as aluminum, steel or titanium. Before you select a pair of frames, think about your lifestyle and what type of material will be most suitable for you. If you live an active lifestyle, sturdy and durable frames are a must. If you have sensitive skin, look for a pair made with hypoallergenic material that is light and fits comfortably. Make sure you select a pair that fits well, looks good and properly blocks the sun to ensure that you feel confident and comfortable when you are wearing them.

  • Sunglasses Shapes

    Sunglasses serve as a combination of function and fashion and therefore come in a plethora of shapes and styles. Sunglasses are often larger than eyeglasses to cover more surface area and prevent sunlight from entering around the lenses. While fashion sunglasses are made in all of the latest styles from aviator to cat eyes, round, square and oversized, sports sunglasses are generally more durable and broad, often in wraparound styles that prevent sunlight from entering from the sides as well. Wrap-around frames are a good option for athletes, fishermen and bikers that spend a lot of time outdoors in the sun.

  • Lenses

    Lenses are the most important part of any pair of sunglasses. As mentioned above, all lenses should block 100% UV rays but beyond that there are many options for sunglass lenses. Polycarbonate or trivex lenses are impact-resistant to increase safety during sports and outdoor activities. Polarized lenses help to reduce glare and are particularly helpful during activities on or near the water such as boating, fishing or beaching. Anti-glare and anti-scratch coatings are also beneficial to maintain your best vision in a variety of conditions.

  • Sunglasses for Prescription Eyeglass Users

    If you wear prescription eyeglasses there are a number of options for sun protection. These options include prescription sunglasses, photochromic lenses (which turn from clear lenses to dark when you go outside), clip-ons, fitovers (which are sunglasses that go over your prescription eyewear) or wearing contact lenses with plano (non-prescription) sunglasses. Speak to your optician to determine the best option for you.

Sunglasses for Prescription Eyeglass Users

Sunglasses are an important way to protect your eyes and ensure clear and comfortable vision when you are on the go. In addition to causing temporary vision loss, the sun’s bright rays can lead to long term eye damage. Ultraviolet radiation from the sun can also cause sunburns on the eyes and over time, can lead to diseases such as macular degeneration. For those who wear prescription eyeglasses, sun protection is available in a number of options including prescription sunglasses, photochromic lenses or eyeglasses with clip-on sunglass lenses. The best solution depends on your personal preferences, comfort and which option fits in best with your lifestyle.

Prescription sunglasses are available for virtually all vision prescriptions including those for farsightedness, nearsightedness and astigmatism, as well as bifocal and progressive lenses. Almost any pair of sunglasses can be fit with prescription lenses as long as the shape of the lens doesn’t distort vision (which happens for example with extremely wide wraparound lenses). Therefore if the latest pair of designer sunglasses catches your eye, there should be no problem in fitting a prescription lens to the frame.

You can also get prescription lenses in most lens materials and with most lens coatings, including polarized lenses (for glare protection), tinted lenses, anti-scratch coatings, polycarbonate or Trivex lenses (for extra durability) and more. Even for those individuals who do wear contact lenses, prescription sunglasses are a fantastic solution when you prefer not to wear your contacts, such as when your eyes feel dry or irritated (during allergy season or in dusty or sandy locations for example), when you are going swimming (it’s advised not to wear contact lenses swimming in any body of water due to risk of infection) or when you just don’t want to deal with the hassle of contacts. Prescription sunglasses give you yet another option for comfort, safety and great vision.

  • Photochromic Lenses

    Photochromic lenses are another alternative for the prescription eyeglass wearer. These lenses darken in response to sunlight turning your regular prescription eyewear into prescription sunglasses. Photochromic lenses are a convenient solution for glasses wearers who find it a hassle to carry around two pairs of glasses. No matter what shape or style, you can protect your eyes and spruce up your outdoor look or your sports performance with a pair of prescription sunglasses.

Prescription Sunglass Treatments

If you spend a lot of time outdoors or driving in the car, and still need vision correction, prescription sunglasses are perfect for soothing the eyes. Since most prescription sunglasses manufacturers block 100% UV, prescription sunglasses are a healthy way to enjoy the outdoors (especially the beach) and driving using the darkest lenses available to protect against the brightness of the sun.

  • Polarized sunglasses

    For reduced glare and increased clarity in your vision, a pair of polarized sunglasses can’t be beat. An invisible filter is built into your lenses—making images appear sharper and clearer while reducing the intensity of the sun’s glare. Make sure your polarized sunglasses block 100% UV, and remember that polarized sunglasses are available with or without a prescription.

Performance and Sport Sunglasses

Whether you are out on the field, the golf course, the waves or the mountains, you want your sunglasses to protect your eyes from the sun and enhance your visual experience. Sports and performance sunglasses are more than sun protection, they need to be designed for optimal, fit, comfort, acuity and strength, based on the demands of the sport or leisure activity you pursue.

  • Lenses

    The first consideration when selecting your sports eyewear is the lens. You likely want a lightweight, strong and durable lens that can withstand impact from debris, other athletes, balls or falls. The leading lenses in this arena are polycarbonate or trivex lenses which are made from highly impact resistant plastic that has built-in UV protection.

  • Frames

    When selecting sports sunglass frames, the most important consideration is whether they have a comfortable and secure fit. Look for a pair that is strong and durable, yet lightweight and that doesn’t press into your face and cause discomfort at the temples or the bridge of the nose. For some sports like snowboarding, sports goggles might be the best option for the weather conditions and specific nature of the movement. Some frame options come with grips on the nose pads or temples to avoid slippage, particularly when you perspire.

Sunglasses for Kids

Because children spend so much time outdoors in direct sunlight, they need sun protection even more than adults.

Read more

Prescription Eyeglasses

No matter what your eye condition, or how you choose to view the world, there are now prescription lenses that meet your unique lifestyle and vision correction needs. Eyeglass lenses that change as the light changes, from clear indoors to dark outdoors. Bifocal lenses that provide multiple fields of vision. High-index lenses that are thinner and lighter than ever before. And progressive lenses that eliminate the traditional lines of multi-focal lenses. The point is, while eyeglass lenses are prescribed to correct all kinds of vision problems, prescription lenses have come a long way—offering you the opportunity to truly customize your eyeglasses and make a statement about how you choose to look at the world.


Sometimes our vision fails us at two or even three distinct distances, especially as we age. Bifocal lenses—lenses with two distinct viewing areas—have traditionally been a reliable solution to such a dilemma. (A lens with three distinct viewing areas is called a trifocal.)

By distinct, we mean there are noticeable lines separating the two different fields of vision within a bifocal lens surface. A slight adjustment to the angle of the head allows wearers to choose which lens area to look through based on the distance of the object they’re trying to see.

A farsighted person who also has trouble reading may be prescribed a pair of bifocal reading glasses, for example. The upper section of the lens would correct difficulties seeing objects at distance, and the lower section would assist in reading. (Bifocal glasses date back to the days of Benjamin Franklin!) While wearers quickly adjust to the line separating the multiple vision fields, it is a noticeable distraction within the lens itself. This line can be eliminated using a newer lens technology called progressive lenses.

Progressive lenses incorporate two, three, or more fields of vision within a single lens without noticeable lens lines. Bifocal, trifocal and progressive lenses are all considered “multi-focal” lenses—lenses that provide correction to multiple vision problems.

What are High Index Lenses?

A high index lens is a lens that has a higher “index” of refraction. This means it has a greater ability to bend light rays to provide clear vision for people with stronger prescription glasses. But that’s the technical terminology. What do high index lenses mean for eyeglass wearers? Thinner, lighter, and more visually appealing, that’s what! High index lenses are manufactured to be thinner at the edges of the lens and lighter in weight overall. High index lenses are a good option for people who have strong prescriptions for myopia—commonly called “nearsightedness” due to a difficulty in focusing on far objects. A high-index lens can bend light rays more, while using less material in lenses created for both nearsighted and farsighted people (hyperopia).


No more soda bottle glasses

In times past, strong prescriptions meant thicker, heavier lenses, giving some a “glass bottle” appearance. But now, with high index glasses available in thinner, lightweight plastic (as well as slightly heavier glass), lens wearers with stronger prescriptions can get more attractive, yet equally effective, lens products. Because high-index lenses bend light more, anti-reflective (AR) treatment is often recommended as an add-on for optimum clarity of vision. For better comfort, better vision and improved cosmetic appeal, people with strong prescriptions can’t beat high-index lenses.

Photochromic lens technology has been around for over 40 years. Photochromic lenses change from clear to dark based on the intensity of UV radiation. Remove the source of UV radiation from the lenses, and they return to their clear state. The amount of photochromic reaction (how much a lens darkens) depends upon the intensity of the UV radiation present, combined to a lesser extent with the current temperature of the air. That means photochromics adjust automatically to indoor and outdoor light conditions. Photochromic lenses automatically adjust to outdoor lighting conditions by providing the right level of tint, and return automatically to their clear state; both indoors and at night.

Polycarbonate lenses are high index lenses that are known primarily for their exceptional impact resistance and anti-scratch coating. If you or your children are always bumping, scratching or dropping your eyeglasses, this is the material for you. Up to 10 times more impact resistant than standard plastic eyeglass lenses, polycarbonate is a first-rate option for people with an active lifestyle. Developed in the 1970s, polycarbonate has been protecting eyes for quite a while.


Superb Eye Safety

If you regularly engage in sports or physical activity, these tough, durable lenses provide an extra degree of safety for your eyes. In fact, most protective eye gear and sports goggles are made from polycarbonate lenses, even when no vision prescription is needed. In addition, polycarbonate boasts built-in protection from the sun’s UV rays, making this an ideal lens material for time spent outdoors.


Lightweight

The refractive index of polycarbonate lenses is 1.59, which results in a lens that’s 20% to 25% thinner than common plastic lenses. Weighing in at 30% lighter than regular lenses, polycarbonate takes a load off the bridge of your nose!


Trivex Lenses

Developed in 2001, Trivex lenses are constructed from a newer plastic that shares many properties with polycarbonate. While also thin, scratch-resistant, highly impact-resistant and lightweight, Trivex lenses may be slightly thicker than polycarbonate lenses. For some vision prescriptions, they may provide a better visual clarity and more scratch resistance than polycarbonate lenses.

Progressive lenses allow multiple vision fields to be incorporated into a single lens without any clear distinction between the fields themselves. This is why progressive lenses are often referred to as “no-line” bifocals or trifocals.

Referred to as “no-line” bifocals or trifocals, progressive glasses are ideal for patients who have presbyopia —a vision condition marked by a decrease in the ability to focus sharply on nearby objects. As we age naturally, our ability to see nearby objects and objects in the distance can decrease. Progressive lenses address separate visual needs in one lens—usually with a “distance viewing” field build into the upper portion of the lens, and a “near vision” field built into the lower portion. Unlike traditional bifocals or trifocals, there are no visible lines separating the different fields of a progressive lens. Your eyes are seen clearly behind the progressive eyeglasses, you’ve got the same “look” as eyeglass wearers often half your age, and there are no “lens lines” to distract your vision.

So often, one pair of eyeglasses simply can’t do it all. There is many benefits of having a second pair!

When it comes to prescription lens care, there’s a simple rule that, if followed, will virtually guarantee years of optimum performance from your glasses: If they’re not on your face, then keep your eyeglasses in a case. Trouble is, no one really follows that simple rule, all of the time. (You know who you are.) If you, like so many of us, don’t always use a solid case to store your prescription glasses, then the following lens care and maintenance tips will go a long way toward maintaining your healthy sight.


Cleaning glasses and protecting your lenses

Keep it clean. Keep it simple. To wash your prescription eyeglass lenses, eye care professionals suggest you gently rub your lenses clean with your fingers using warm, soapy water. Rinse them, and then pat them dry with a clean, soft cloth. Many optical suppliers sell ultra-fine, machine-washable microfiber lens cleaning cloths that trap dirt and dust. Try to avoid rubbing prescription lenses with rags, facial tissues or paper towels, as they could scratch your lenses. And definitely avoid using household cleaners, acetone or soaps with cream—as chemicals may damage your frames.


A strong case for storage

Storing your lenses in a sturdy protective case whenever you are not wearing them will go a long way towards preventing scratches on your lenses. Proper storage also helps to keep prescription eyeglass lenses clean while protecting your valuable frames. Never place prescription glasses in a purse, pocket or bag unprotected.


Let them down gently

Okay. You don’t always use the case. If setting your prescription lenses on a table or desk, it’s best to close your frames first before laying them down. Always set them frame-side down to avoid scratching the lenses. The floor is never a good place to leave your glasses. And when in the bathroom, remember: A sink or vanity top puts your lenses in an unfavorable position. Spatters, sprays and cosmetic products can quickly soil lenses. What’s more, anti-reflective (AR) treatments can be damaged by hairsprays or perfume. Keep glasses on your nose, not on your head. Prescription eyeglass lenses are designed to rest on your nose in front of your eyes; not on the top of your head. Frames can become misaligned in this manner, making even the cleanest of lenses less than effective if not positioned properly in front of the eye.

It’s time to choose a new pair of eyeglasses, and the current selection of frames is overwhelming. Armed with only your vision prescription, you now need to navigate between different materials, colors, prices and unique features of all the eyeglass frames.The most popular material for eyeglass frames, there is a whole array of metals to consider. Each metal or plastic comes with a distinctive set of properties and characteristics.


Metal Frames

  • Titanium: Extremely resilient and corrosion-resistant, titanium is also hypoallergenic and weighs in at 40% lighter than other metals. Available in a variety of color tones, titanium is an ideal material for eyeglasses.
  • Beta titanium: Titanium mixed with small quantities of aluminum and vanadium, this alloy is more flexible than pure titanium. Adjustments to your eyeglass fit are therefore done easily.
  • Memory metal: Frames made of memory metal are composed of a titanium alloy that has approximately 50% nickel and 50% titanium. These eyeglasses are very bendable and will return to their original shape even after they are twisted and turned. Memory metal frames are superb for kids or anyone who is rough on their eyeglasses.
  • Beryllium: The primary advantage of beryllium is its corrosion-resistance. A less costly metal than titanium, beryllium doesn’t tarnish. It is an ideal option for anyone who spends a lot of time around salt water, or who possesses high skin acidity. Flexible, durable and lightweight, beryllium comes in a range of colors.
  • Stainless steel: Manufactured in both matte and polished, glossy finishes, stainless steel is strong, flexible, corrosion-resistant and lightweight. An iron-carbon alloy, it also contains chromium.
  • Monel: This popular alloy of copper and nickel is less expensive than other metals, yet depending upon the quality of plating used – it sometimes discolors or causes skin reactions after long use.
  • Aluminum: Lightweight and very resistant to corrosion, aluminum boasts a unique look and is frequently used in high-end, exclusive eyewear.

Plastic Frames

  • Zyl: Abbreviated from “zylonate” (cellulose acetate), zyl is relatively inexpensive and very popular in plastic eyeglass frames. Lightweight, it is available in a rainbow of colors, including multi-colored versions and layers of different colors within one frame.
  • Propionate: Often used in sports frames, propionate is extremely durable and flexible. This nylon-based plastic is also lightweight and hypoallergenic.
  • Nylon: Over recent years, nylon has been replaced largely by more resilient nylon blends, such as polyamides, gliamides and copolyamides. While 100% nylon is lightweight and strong, it tends to weaken with age and become brittle.
  • Cellulose acetate: A plant-based plastic that is hypoallergenic. This material was first used for eyewear in the late 1940’s because of brittleness and other problems with previously used plastics. Today’s acetates are known for being strong, lightweight, and flexible. Cellulose acetate also has the widest range for transparency, rich colors, and finishes. More complex colorations are able to be produced by layering several colors or transparencies in layers and sandwiching them together.

Combination Frames

The best of both worlds, combination frames offer metal and plastic components in one frame. These styles were trendy in the 1950s and 1960s and have recently been revitalized for a fun comeback in many more colors and tones than the classic versions.


Mix It Up!

Each respective frame material brings unique features and advantages to your eyeglasses. One pair of glasses may not fit every part of your daily routine, in addition to social outings and special occasions. Perhaps a pair of titanium frames is best for your sophisticated, conservative work environment, but on the weekends you’d prefer to show off style with a retro zyl frame in laminated colors? Consider purchasing more than one pair of eyeglasses, and match your frames to your personality and lifestyle.

Your eyeglass lenses are designed to correct your vision based on being held firmly in a fixed, stable position in front of your eyes. So when it comes to your eyeglass frames, it’s pretty easy to see why frame protection and maintenance is so important. Many of us don’t realize how critical proper eyeglass frame alignment really is. But it’s why our eye care professional checks and double checks the position of our eyeglass frames in relation to face shape and size. The correct part of the lens needs to align properly in front of the eye for ideal vision correction. Eyeglass frame protection maintenance isn’t time consuming—but it is a common sense, routine task you can perform to keep your vision in the clear. Here are tried-and-true ways to keep your eyeglass frames in mind. And in place.


  • Caring for eyeglass frames.
    Both hands, please! Eye care professionals suggest using both hands when putting on and taking off your glasses to avoid twisting or misaligning them. Gently grasp the frame arms of your glasses with equal pressure and carefully slide them on, lifting them over your ears. Use the same grip to remove them, sliding them up and forward. Not on your head, not on the floor, not by the sink… Storing eyeglass frames on your head can stretch and misalign them. Stepping on your glasses is the quickest way to twist them or break them. And the bathroom sink is a good recipe for soiled lenses as well as frames. Sturdy eyeglass frame cases exist for good reason.

  • Pay attention.
    When was the last time you actually took a good look at your frames? Periodically check your eyeglass frames to see if they are misaligned, and to test for loose screws in the frame arms. If the eyeglass frame looks twisted, or if your lenses seem to ride uneven on your nose, then it’s time to drop in on your eye care professional for a (typically free) adjustment. In addition, many drug stores sell inexpensive eyeglass tool kits containing a small screwdriver and an assortment of temple screws for emergency repairs.

  • Adjust early, adjust often.
    It’s a good idea to stop by your neighborhood optician to have your eyeglass frames adjusted. Many opticians will re-adjust your frames, whether you purchased your glasses from them or not. Even a slight adjustment can make an important difference in your healthy sight.

  • Don’t try this at home.
    Adjusting your eyeglass frames is not a do-it-yourself job. Your eye care professional is trained to know how your lenses need to be positioned relative to your eye. Also, an eyeglass frame can contain fragile materials and design elements. You might just snap them in your effort to fix them. That means no bending of frame arms!

  • Don’t forget to wash.
    Just as you need to wash your lenses, you need to wash your eyeglass frames. Regularly. With soapy water and a soft cloth.

Specialty Eyewear

Sports, water activities and all types of outdoor recreation depend upon top visual skills. In addition to crisp eyesight, you need excellent depth perception, eye-hand coordination and peripheral awareness. Our optical technicians will match you to the best specialized eyewear for your needs. Whether you play racquetball, go SCUBA diving or spend your leisure time hunting, our eye care team will examine your vision and recommend the most appropriate eyewear.

With consideration for your particular sport or hobby, our eye doctors will customize your eye exam. We may use tests to inspect your vision while in motion outside, or while you’re interacting with other objects or players. Computerized exams with 3D, holographic images are very helpful, as well as automated testing that measures your reaction time.

We offer an extensive selection of specialty eyewear, and you may need more than one pair of eyeglasses to suit all of your requirements! In addition to safety glasses for sports, we also feature eyewear to protect your eyes from extended computer use. Driving glasses, designed with polarized lenses to diminish glare, are another popular item. Customized tints are also available to enhance contrast for sharp vision in all weather conditions. If your occupation involves hazardous work, such as using power tools, we have a variety of safety eyewear to recommend. Whatever your sport or hobby, make sure that you are protecting your eyes and achieving optimal performance with the right pair of specialty eyewear. Contact us today to set up a specialty eyewear consultation.

speciality
Specialty Eyewear Overview

You may think that you are set with your everyday eyewear, but there are a lot more options than just sun and ophthalmic glasses. Whether it’s water sports, a construction job or even working around the home, there are many circumstances which require specialty eyewear to add extra protection, prevent injury, and improve vision and performance. Here is an overview of some of the different types of specialty eyewear to consider.

Typical eyewear is not made to hold up to the safety and performance standards required for sports and athletic use. Sports eyewear is made of stronger materials and design for ultimate impact resistance and durability. Sports eyewear is also designed for ultimate comfort, fit and coverage to protect from elements such as sun, water or wind. The lenses are also made with impact resistant materials such as innovative plastics such as Trivex or Polycarbonate. Most lenses will also include 100% UV protection, anti-glare and anti-scratch properties to further protect the lenses. Polarized lenses will also aid your sports eyewear to improve vision in outdoor environments. Depending on your sport there may be a specific type of eyewear suited to your needs such as sports goggles, shooting glasses or ski goggles. Speak to your optician about your sport of choice to determine the safest and most effective eyewear for you.

If you sit for extended periods of time at a computer or in front of a handheld screen you are at risk for computer vision syndrome, eye strain, eye fatigue, headaches and muscle strain. This is largely because your eyes view a computer screen differently than they view the world around you. Glare from the screen can also exacerbate these issues. Computer glasses are designed to reduce the strain and to create a more comfortable visual experience when looking at your screen.

As we approach the age of 40, our near vision begins to weaken – a condition called presbyopia. This can be corrected by wearing reading glasses when reading or doing close work. There are a number of options for reading glasses depending on your vision needs. People with distance vision correction needs may prefer bifocal or multifocal lenses that allow you to see at a distance as well with the same pair of glasses. It is worthwhile to speak to your optometrist to find the best solution for your vision near and far.

Whether you are working with power tools in construction, mowing your lawn or using harsh cleaning products, there are plenty of household projects and hobbies that can pose a serious risk to your eyes and vision. Whether it is the danger of debris being projected toward your eyes or a chemical splash, safety goggles or glasses should be worn whenever dealing with dangerous materials or machinery.

Specialty eyewear manufacturers are always developing new innovations to protect your eyes and improve your vision during the activities that you enjoy. Ask your optometrist about the specialty eyewear that is suitable for your interests and hobbies.


Safety and Sports Glasses

Nowadays, sports eyewear tells the world that you are a serious player. It doesn’t matter whether you bat in Little League or skate with the pros, eye gear for sports offers a long list of benefits. Protective eyewear, such as specialized goggles and wraparound frames with polycarbonate lenses, helps to reduce or eliminate your risk of eye damage. An added bonus is that performance is often enhanced, due to the high quality vision provided from eyewear made for wearing on the playing field. Eye gear for sports is not merely recommended, but now mandated by many clubs. Members are required to wear proper protective eyewear in order to participate in activities. Once upon a time, kids used to cringe at the concept of wearing goggles, but just like bike helmets have become the norm – sports goggles are now accepted as part of the uniform and regarded as ultra-cool.


Eyewear for Swimming, Snorkeling and Scuba Diving

If you need vision correction, participating in swimming and watersports requires an extra bit of planning. You want to see your best both in and out of the water but your regular glasses and contact lenses aren’t feasible options. Well the good news is, there are prescription swimming goggles and masks available to provide optimal vision in the water and here is what you need to know about them.

First of all, many people don’t know about the dangers of wearing contact lenses in the water. Wearing contact lenses in any kind of water, whether it is an ocean, a pool or even a shower, is risky because bacteria in the water could cause an infection if they get under your lens. Unless you are wearing a mask or goggles that are 100% sealed and don’t let any water underneath, wearing contacts in the water is not recommended. If you do decide to wear contact lenses in the water, it is recommended to discard them immediately upon exiting the water.

  • Prescription Swimming Goggles

    A fantastic solution for swimmers is prescription swimming goggles. These are regular swim goggles with either pre-made or a custom made prescriptions lenses. Pre-made lenses will likely not be fit to your exact prescription needs, but if you select them appropriately, they will be adequate for you to see well for swimming and sporting in the water. Custom made goggle lenses will fit your prescription, although they will be slightly different than your regular eyeglass prescription because of the differences in seeing underwater. Whether you are purchasing pre-made or custom made swimming goggles, you should consult with your eye doctor and/or an optician knowledgeable on the topic to make sure you select the optimal lens for your vision needs. If you have astigmatism or another eye condition, you may have additional needs to consider.

  • Prescription Snorkeling and Scuba Diving Masks

    If you scuba dive or snorkel you want to see every detail of the beautiful underwater world. You can achieve this by using a dive mask with a prescription lens. There are a few options for prescription masks. In the first option corrective lenses are bonded or glued to the inside of your mask, creating a second layer. A second option is to purchase a mask in which the entire lens of the mask is replaced with a prescription lens. These can be premade or custom made lenses. There are also now masks that are made with removeable lenses in which you can buy the corrective lens separately and insert it yourself.

Shooting Glasses and Hunting Eyewear

Firearms can be dangerous, and all have some recoil. In addition most shooting occurs outside, where elements such as dust, wind, sun, trees and vegetation can potentially harm eyes. Therefore it’s very important to use eye protection at all times when engaged in shooting activities, indoors and outside.

Generally, sports goggles that you can buy without prescription usually protect your eyes if you wear contacts or don’t need glasses. These goggles usually wrap around your eyes to form a shield against the elements. Make sure to buy goggles with lenses made of polycarbonate, which is the best and strongest lens material available.


Contacts & Glasses that Enhance Performance

Every sports activity requires a different skill set for success, yet all sports share a critical need for good vision. Geraint Griffiths, a British optometrist, devised a study to determine the effects of visual acuity on sports performance. This study distributed special vision-blurring goggles to Wimbledon tennis players and UK national clay pigeon shooters. Their performance was studied while the goggles were worn. Even though the goggles only blurred their vision a bit, the marksmen and tennis players showed a 25% decrease in accomplishment. This study demonstrated clearly that vision and sports achievement are inextricably linked. Visual clarity isn’t the only benefit provided by sports eyewear. There are a number of additional eyewear features that boost athletic performance and enhance eye safety.

Lens Treatments

A lens treatment is a special additive that either bonds with the lens, or is built into the lens during the lens manufacturing process. Lens treatments are available as individual additions to lenses, and are also commonly bundled into single lens products for convenience and maximum benefit to your eyes.


UV Protection

There is no shortage of information about ultraviolet rays (UV) and how prolonged, unprotected exposure to UV can lead to skin damage. It’s why we wear sunscreen when we’re in the sun for extended periods of time. Sunscreens offer various degrees of UV protection by filtering out or “blocking” the harmful, invisible UVA and UVB wavelengths of light. But did you know the same, serious approach to protecting your skin also applies to your eyes?

UV protection is critical to eye health

Eye exposure to ultraviolet rays can cause damage your eyes. Over time, UV can contribute to serious age-related eye conditions or diseases. That’s why wearing lenses with maximum UV protection is so very important. Because UV rays are always present outdoors—on sunny days, cloudy days and every day in between. Unlike sunscreen that you apply and reapply, eyeglass lenses and sunglasses can have ultraviolet protection built into the lens, or applied as a lens treatment. Remember, although UV is invisible to the human eye, it is always present. Your lenses, therefore, should always provide UV protection. The most important thing you need to know about UV glasses is this: Be certain your eyewear provides near or exactly 100% UV protection against both UVA and UVB rays. Anything less is less than ideal for the short and long-term protection of your healthy sight.


Scratch Resistant

There’s no such thing as scratch-proof lenses. (Even glass lenses can be scratched!) Scratches, while not likely to affect your lens performance, are an annoyance that can interfere with clear vision. That’s why you should always request scratch resistant lenses (treatment) for your eyeglass lenses. Many of today’s lens products have hard scratch-resistant protection built into the lens—a hard surface treatment that is specifically designed to resist scratches. But it’s not an automatic feature! Be sure to discuss scratch resistant glasses options with your eye care professional. We put our glasses through a lot from day to day—and our children, even more so. Scratch resistant lenses can go a long way toward minimizing the everyday wear and tear we put on our eyewear.

Lens care for scratch-resistant glasses

Don’t forget, no treatment can completely protect eyeglass lenses from scratches. But you can help out! Remember to keep your glasses in a cushioned, sturdy case when not wearing them. Clean them regularly with warm, soapy water and dry them with a clean, soft cloth. With scratches as with life, a little extra care goes a long, long way.


Anti-Reflective

More comfort. Better vision. Reduced glare from oncoming headlights. Greater cosmetic appeal. It might be hard to believe, but anti-reflective lenses can provide all of these benefits—as an add-on for any number of lens products. The same technology used to provide anti-reflective benefits to precision lenses in microscopes and cameras, is now available to enhance your healthy sight.

An anti-reflective treatment applied on the front and the back of prescription lenses greatly reduces the light reflected by the lens surfaces. As a result, your eyes appear clearer behind the lenses, vision is more defined, and glare from reflected objects—especially headlights at night—is virtually eliminated. Plus, if you have a high-powered “strong” prescription, anti-reflective coating makes your eyes appear more natural.

How anti-reflective lenses works

Carefully calibrated layers of metal oxides are applied to the front and the back of the lenses. Each of these layers is designed to block reflected light. That includes glare, annoying reflections, and the hazy “halos” you often see around lights at night. Take special care to use only the cleaning agents recommended by your eye care professional, as anti-reflective treatments are delicate by design. They work well for sunglasses too—but as a general rule should only be applied to the back side of the lens to eliminate glare reflected around the sides of the frame.

Transitions® Lenses

Transitions® Lenses are photochromic lenses that are clear until dangerous ultraviolet radiation (UV) is present. Once outdoors, the brighter the sun, the darker Transitions® Lenses become. They turn as dark as sunglasses by automatically reacting to the intensity of UV radiation.

Since Transitions® Lenses block 100% of the sun’s eye-damaging rays and help to reduce painful, discomforting glare, they protect your eyes on cloudy days, sunny days, and everything in between. Transitions® Lenses are the most convenient way for you to protect your eyes from the light you can see and the light you can’t. All while helping to improve the quality of your vision and the long-term health and well-being of your eyes.

*Transitions is a registered trademark of Transitions Optical, Inc.


Are Transitions® Lenses Right For You?

Indoors, outdoors, day and night—while working, reading, playing or just kicking back with family or friends, your life is unique. And uniquely busy. In a perfect world, your everyday lenses would help you see better, feel better and look better; all while protecting your eyes day-in and day-out.

Transitions® Lenses are for everybody.

Innovative photochromic technology offers unparalleled lens performance in nearly every lens design and material available today; including shatter-resistant lenses, bifocals, trifocals, progressives, and standard and high index materials. All this, plus the benefits of 100% UVA and UVB protection, glare reduction, and everyday high performance, makes Transitions® Lenses the #1 recommended photochromic lens worldwide! So no matter where you live or what you do—day in and day out—Transitions® Lenses are the ideal everyday prescription eyeglasses for children, adults, and patients with special eye care needs.


Original Transitions Lenses

Transitions® Lenses everyday lenses can help you through your busy day. This dynamic eyewear is designed to be worn indoors and to automatically adapt when outdoors to give you a more comfortable viewing experience while protecting your eyes from damaging UV light.

Original Transitions lenses are designed to meet the needs of the majority of those who appreciate the value of eyewear offering adaptive lens technology. With the widest variety of lens designs and materials to choose from, original Transitions lenses quickly adapt between indoor and outdoor conditions, offering a distinct advantage over ordinary clear lenses.

  • Changes from clear indoors to dark outdoors
  • Clear as an ordinary clear lens indoors and at night
  • Blocks 100% of the sun’s harmful UVA & UVB rays
  • Available in Gray or Brown
  • Compatible with leading frame brands and styles

Transitions® Lenses XTRActive

Features include: Slight indoor tint, darkest everyday Transitions® Lenses for those who spend most of the day outdoors, moderate tint behind the windshield to provide some comfort while driving.

If you spend more of your day outdoors than indoors or enjoy a lens with a slight tint indoors, then Transitions® Lenses XTRActive™ lenses may be right for you. Transitions® Lenses XTRActive lenses are the darkest everyday photochromic lens–even in warm weather—and have a moderate tint behind the windshield.

  • Lenses change from light tint indoors to very dark outdoors
  • Designed for those who spend most of their day outdoors
  • The darkest everyday Transitions® Lenses available – even in warm weather
  • Moderate tint behind the windshield
  • Blocks 100% of the sun’s harmful UVA & UVB rays
  • Available for most frames and with non-glare treatments

Transitions Lenses Video

See Transitions® Lenses in a whole new light! There are now two distinct families of lenses for the comfort, convenience and UV protection that best fit your lifestyle.


Transitions® SOLFX Sunwear Products

Transitions® Lenses SOLFX™ performance sun lenses are specifically designed for outdoor activities to help enhance visual performance. Crafted with functionality in mind, Transitions® Lenses SOLFX lenses automatically adjust to optimize lens color and darkness in changing outdoor lighting conditions.

Transitions® Lenses SOLFX sun lenses are high-performance sunwear specifically designed for outdoor use. Traditional sunwear remains the same level of darkness regardless of the level of sunlight. This is why in certain situations some sunglasses can seem too dark, while other situations the same pair may not seem dark enough. Transitions® Lenses SOLFX sun lenses self-adjust, changing the level of darkness with the changing amount of sunlight so you can see better, look great and perform at your best.

  • Sun lenses that adjust from dark to darker depending on the sun
  • Offers a variety of colors and tint ranges by outdoor need
  • Multiple unique product offerings designed for specific outdoor activities.
  • Blocks 100% of sun’s harmful UVA & UVB rays
  • Compatible with many frame brands and styles to create custom look
  • Available in prescription and non-prescription

EyeGlass Guide

Visit our interactive on-line tool and we’ll guide you through a series of questions about you, your lifestyle and your specific eyewear needs. As you answer, you’ll notice the background photos changing as well as the lenses and the glasses on the lower right. You’ll also get to view brief information videos about specific products that might be of interest. At the end, you’ll receive eyewear suggestions specifically tailored to meet your needs and designed to help you really click with your eye care professional – your ultimate EyeGlass Guide.

Read more

Advanced Technology

technology

We use the most up-to-date technology to ensure the best eye care possible. Here are some of the different types of tests and equipment you may experience on a visit to our Practice.


Digital Retinal Imaging & OCT Scans

We use cutting-edge digital imaging technology to assess your eyes. Many eye diseases, if detected at an early stage, can be treated successfully without total loss of vision. Your retinal Images will be stored electronically. This gives the eye doctor a permanent record of the condition and state of your retina. This is very important in assisting your Optometrist to detect and measure any changes to your retina each time you get your eyes examined, as many eye conditions, such as glaucoma, diabetic retinopathy and macular degeneration are diagnosed by detecting changes over time.

The advantages of digital imaging include:

  • Quick, safe, non-invasive and painless
  • Provides detailed images of your retina and sub-surface of your eyes
  • Provides instant, direct imaging of the form and structure of eye tissue
  • Image resolution is extremely high quality
  • Uses eye-safe near-infra-red light
  • No patient prep required

Digital Retinal Imaging

Digital Retinal Imaging allows your eye doctor to evaluate the health of the back of your eye, the retina. It is critical to confirm the health of the retina, optic nerve and other retinal structures. The digital camera snaps a high-resolution digital picture of your retina. This picture clearly shows the health of your eyes and is used as a baseline to track any changes in your eyes in future eye examinations.

Optical Coherence Tomography (OCT)

An Optical Coherence Tomography scan (commonly referred to as an OCT scan) is the latest advancement in imaging technology. Similar to ultrasound, this diagnostic technique employs light rather than sound waves to achieve higher resolution pictures of the structural layers of the back of the eye. A scanning laser used to analyze the layers of the retina and optic nerve for any signs of eye disease, similar to an CT scan of the eye. It works using light without radiation, and is essential for early diagnosis of glaucoma, macular degeneration and diabetic retinal disease.

With an OCT scan, doctors are provided with color-coded, cross-sectional images of the retina. These detailed images are revolutionizing early detection and treatment of eye conditions such as wet and dry age-related macular degeneration, glaucoma, retinal detachment and diabetic retinopathy.

An OCT scan is a noninvasive, painless test. It is performed in about 10 minutes right in our office. Feel free to contact our office to inquire about an OCT at your next appointment.


Visual Field Testing

A visual field test measures the range of your peripheral or “side” vision to assess whether you have any blind spots (scotomas), peripheral vision loss or visual field abnormalities. It is a straightforward and painless test that does not involve eye drops but does involve the patient’s ability to understand and follow instructions.

An initial visual field screening can be carried out by the optometrist by asking you to keep your gaze fixed on a central object, covering one eye and having you describe what you see at the periphery of your field of view. For a more comprehensive assessment, special equipment might be used to test your visual field. In one such test, you place your chin on a chin rest and look ahead. Lights are flashed on, and you have to press a button whenever you see the light. The lights are bright or dim at different stages of the test. Some of the flashes are purely to check you are concentrating. Each eye is tested separately and the entire test takes 15-45 minutes. These machines can create a computerized map out your visual field to identify if and where you have any deficiencies.

Legal Notice

The information below applies to all the information contained on the elmirafamilyeyecare.ca Website.

The users of this Website agree to comply with the terms set out below.


TERMS OF USE

Elmira Family Eye Care owns and operates a Website at elmirafamilyeyecare.ca (hereinafter referred to as the “site” or “Website”). Elmira Family Eye Care® trademark except as otherwise noted on the site, which is accessible to all users (hereinafter referred to as the “user” or “users”). Refrain from using this Website unless you agree to comply with the conditions.

RISKS ASSOCIATED WITH INFORMATION

Information on this Website is intended for informational purposes only and has no contractual value. Elmira Family Eye Care reserves the right to modify the content of this site. At any time, without prior notice. Elmira Family Eye Care assumes no liability for errors or omissions in the content of this Website or for information reliability or completeness of said information.

Information published on this Website is based on marketing, statistical or commercial services or other sources the Elmira Family Eye Care considers reliable and are the sole responsibility of their authors and not of Elmira Family Eye Care. We do not assume any liability for the accuracy or completeness of said information and in no circumstance should this information be regarded as such. Opinions and information as presented on this site reflect our position as of the date of publication and are subject to change without notice.

UPDATING OF THE WEBSITE UNDER THE RESPONSIBILITY OF Elmira Family Eye Care

Elmira Family Eye Care, its employees and directors will not be liable for damages incurred as a result of the information published on this site, for the views and advice published, expressed or implied regardless of its nature.

Elmira Family Eye Care expressly refuses any and all responsibility for the manner in which the user of the site may use the information contained, in any decisions that may be made and in the actions that may or may not be taken based on said information.

COPYRIGHT PROTECTION

Presentations made and contained on this site are the intellectual property of Elmira Family Eye Care. Reproduction in whole or in part of this site on any other medium in prohibited without the express permission of Elmira Family Eye Care.

User may solely use the information contained on this site for personal use. Reproduction in whole or in part of said information on paper may only be performed for personal use. Said information is not to be copied, distributed or transmitted to third parties nor may it be inserted in a document or other medium.

HYPERTEXT LINKS

The links to external Websites and their content shall not be prejudged and Elmira Family Eye Care will in no way be held responsible for any direct or indirect prejudice that may result from gaining access to and usage of said sites.

CONFIDENTIALITY

Elmira Family Eye Care draws the attention of the user to the fact that all communication transmitted through this Website remains in the public domain and not the private domain. OSI cannot accept responsibility for the security of the transmission of information.

The confidentiality and integrity of the information circulating over the internet cannot be ensured. Elmira Family Eye Care cannot accept responsibility in the case that data contained on this site is intercepted.

Elmira Family Eye Care site uses cookies. These cookies are small text files saved on the hard disk of a user's computer. These files are completely harmless and cannot contain viruses. These cookies are used to analyze visits to the site. Elmira Family Eye Care calls upon Google Analytics to help track how users use the site. The number of visitors, path taken to access the site and length of each visit are measured. The cookies cannot, in any way, identify the user. All data is completely anonymous and compiled solely for the purpose of improving the site and tailoring the content to the needs of its visitors.

The person responsible for the protection of personal information is the owner of : Elmira Family Eye Care

VIRUSES AND TECHNICAL GLITCHES

Elmira Family Eye Care makes no representations that the content of this site is free of infections, viruses, worms, Trojan horses and/or other codes with contaminating or destructive properties. It is the user's responsibility to take protective measures.

Elmira Family Eye Care DECLINES ALL RESPONSIBILITY IN THE EVENT OF ANY INTERRUPTION OR NON-AVAILABILITY OF THE SERVICE

Under no circumstances shall Elmira Family Eye Care be held responsible for transmission errors of any sort, such as loss of or damage to data, or changes of any type whatsoever, including direct or indirect damage resulting from the use of the services provided on this site.

JURISDICTION

This Agreement shall be governed by and construed in accordance with the laws of the province of Ontario. Any dispute arising of this Agreement shall be brought before the court in the judicial district of Elmira Family Eye Care's head office.
Address:
38 Church Street West
Elmira, ON
N3B 1M5;
Tel: 519 669-5471.

PUBLISHING FIRM

Elmira Family Eye Care
38 Church Street West
Elmira, ON
N3B 1M5
Tel: 519 669-5471

Acceptance of the Privacy Policy

Thank you for visiting elmirafamilyeyecare.ca (the “Website”), provided to you by Elmira Family Eye Care (“We”). We respect the privacy of every individual who visits the Website and are sensitive to privacy issues on the Internet. We believe it is important that you know how we deal with information received about you.

This privacy policy (the “Privacy Policy”) explains how we collect, use, disclose, and protect the personal information of our customers and Website users ("you"), describes the types of information we may collect from you or that you may provide to us, and our practices for collecting, using, maintaining, protecting, and disclosing that information. The Website is for general audiences and is not specifically targeted to or intended for use by children.

We will only use your personal information in accordance with this Privacy Policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes. Privacy laws in Canada generally define "Personal Information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person.

By accessing or using the Website, you are accepting the practices described in this Privacy Policy, and you are consenting to our processing of your information as set out in this Privacy Policy. We may modify or update this Privacy Policy from time to time; if we change this Privacy Policy in a manner that materially impacts your privacy rights, we will provide a notice to you. Your continued use of the Website or our services after any modification to this Privacy Policy will constitute your acceptance of such modification. However, when required by law, we will confirm your consent to the revised Privacy Policy terms. This Privacy Policy is incorporated into and considered a part of the Website Terms and Conditions of Use, located here


What information we collect

We collect and use several types of information from and about you, including:


How we collect the information

Information You Provide to Us

The information we collect directly from you may include:

Information We Collect While You Interact With Us Through Cookies and Other Automatic Data Collection Technologies
Information We Collect About You From Third Parties

How we use your information

We use your information, including your Personal Information, to manage our business and to maintain and develop commercial relationships with you. We will collect, use, and disclose such information only to the extent that is necessary for those purposes.

We use information that we collect about you or that you provide to us, including any Personal Information:


How we share your information

We will not rent or sell your information to third parties without your consent. We only share your data as specifically provided in this Privacy Policy.

Other Disclosures

In addition to any disclosure you may have consented to or permitted under the terms of this Privacy Policy, we may transfer your data, including Personal Information to third parties in the following limited circumstances:

  1. information you expressly consent to be shared;
  2. when relating to anonymized information (individuals cannot be identified by it);
  3. when you decide to make the information indexable by search engines, to share or to distribute the information to people or otherwise to make it available to the public;
  4. to satisfy any applicable law, regulation, legal process or enforceable governmental request within or outside your country of residence when we have a good faith belief that the law requires it;
  5. to enforce this Privacy Policy, the Terms, or an agreement, including investigation of potential violations thereof;
  6. to detect, prevent, or otherwise address fraud, security or technical issues, or protect the operations or you;
  7. to protect our rights, property or safety as well as yours, the public, or others;
  8. in connection with an acquisition, merger, change in control, debt financing, reorganization, sales of assets, bankruptcy or other change of our corporate structure or status; or
  9. as necessary in connection with the performance of requested services or solutions, or as otherwise appropriate in connection with a legitimate need.

How we store and secure your information

Information Security

We are committed to protecting the confidentiality, integrity, availability and privacy of your Personal Information. We have put appropriate physical, technological and procedural security measures in place designed to help prevent your Personal Information from being lost, used, modified or accessed in an unauthorized way, or improperly disclosed. Examples of such measures include restricted access to offices, training of personnel, using passwords and well-defined internal policies and practices. We also use encryption technology and Secure Socket Layers ("SSL") in all areas of the Website where your personal account information is required.

In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need-to-know. They will be required to process your Personal Information only on our instructions and they are subject to an obligation of confidentiality. Our service providers are required to maintain adequate security protections in place designed to help safeguard your Personal Information and are not permitted to use it for any purpose other than fulfilling services to us.

If you have any questions about securing your personal data, please contact us in accordance with the “How to Contact Us” section below.

Information Retention

We will retain your Personal Information for as long as it is needed:

  1. to provide the products and services that you have requested;
  2. to communicate with you about a purchase or a request you have made to us;
  3. to manage your choices and rights you have exercised pursuant to this Privacy Policy;
  4. to comply with our legal and regulatory obligations and to demonstrate compliance,
  5. to resolve disputes and to enforce our rights and agreements.

We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period.

Once the retention period is over, we will dispose of your Personal Information as provided for in our internal data retention and disposal policy.

Where We Store Information

We use facilities operated by "Amazon Web Services" and located in Canada as our information storage and processing infrastructure. Our service providers can also, from time to time, store your Personal Information in accordance with purposes outlined in this Privacy Policy.


How to contact us

If you have any questions about this Privacy Policy, you can contact us at 519 669-5471.